We seek your advice on appropriate blurbs for the book jacket and for use in advertisements and send the catalog copy for your review. Timely return of all materials ensures that you remain an active partner in the publishing process. Shortly after publication of your book, we send you a letter outlining various aspects of the plan and indicate where review copies have been sent and where ads have been placed. At that time we solicit your input again: we ask for additional marketing strategies that may have occurred to you since you submitted the marketing questionnaire, and we ask you to inform us of public appearances or conference presentations you plan to make, especially those offering book display or selling opportunities.

At Virginia, marketing is an integral part of the publishing process. In consequence of this belief and commitment, the Marketing Department seeks early and frequent contact with author, editors, and designer as your book moves from manuscript to finished book and beyond.