You are here

Search Results

Filter by Type

Filter by category:

Filter by Subject

Filter by Series

Marketing Analytics
Marketing Analytics

Essential Tools for Data-Driven Decisions

Venkatesan, Rajkumar, Farris, Paul W., Wilcox, Ronald T.

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven...