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The Tao of Strategy
The Tao of Strategy

How Seven Eastern Philosophies Help Solve Twenty-First-Century Business Challenges

Bourgeois, L. J. III, Eygenson, Serge, Namasondhi, Kanokrat

The Tao of Strategy combines ancient wisdom from the Eastern world’s great philosophers and lessons from modern-day business leaders to provide...


Marketing Analytics
Marketing Analytics

Essential Tools for Data-Driven Decisions

Venkatesan, Rajkumar, Farris, Paul W., Wilcox, Ronald T.

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics:...