Cover for The Tao of Strategy
The Tao of Strategy
How Seven Eastern Philosophies Help Solve Twenty-First-Century Business Challenges
L. J. Bourgeois III, Serge Eygenson, and Kanokrat Namasondhi
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The Tao of Strategy combines ancient wisdom from the Eastern world’s great philosophers and lessons from modern-day business leaders to provide readers innovative approaches to unlock strategic breakthroughs for themselves and their organizations.

Today’s organizational strategists—including executives, managers, consultants, and the business students who aspire to join their ranks—will encounter novel ways of solving complex problems. In this engaging examination of the wisdom of Confucius and the strategies of The Art of War, the mindfulness of the Buddha and the perspectives of the Bhagavad Gita, as well as the advice of The Tao Te Ching and the fun of playing the ancient board game of Go, The Tao of Strategy presents alternative, creative ways to open up one’s strategic thinking.

The Tao of Strategy highlights a range of companies, from earth-moving equipment manufacturers Komatsu and Caterpillar to technology providers Infosys and Sun Microsystems to financial institutions Bank of America and Goldman Sachs. Interviews with chief executives from China Steel, PTT Group, Bacardi, Rodale Press, Aston Martin, and other organizations reveal how insights from Eastern philosophy inform the strategic decision-making of organizations and leaders around the world.

By engaging with Eastern philosophy from the perspective of organizational strategy, The Tao of Strategy offers a novel approach to strategic thinking that can help readers navigate today’s increasingly complex strategic challenges and unpredictable global environment.

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