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Business


The Tao of Strategy

How Seven Eastern Philosophies Help Solve Twenty-First-Century Business Challenges L. J. Bourgeois III, Serge Eygenson, and Kanokrat Namasondhi

The Tao of Strategy combines ancient wisdom from the Eastern world’s great philosophers and lessons from modern-day business leaders to provide readers innovative approaches to unlock strategic breakthroughs for themselves and their organizations. Today’s organizational strategists—including... More


Marketing Analytics

Essential Tools for Data-Driven Decisions Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is... More